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The Problem

Every good business starts by addressing a problem in the industry. At Hikikomori, the biggest problem we see is the engagement process.

Typically there are two routes: a company has an existing staff member run their social media campaigns, or they hire external talent to take on the task.

Unfortunately, neither of these routes make for a smooth transition. In allocating the task internally, employees may be forced to wear too many hats and lack the concrete social media research and campaign-building experience. It's not that they cannot run a campaign successfully, they just might not know where to start.

However, hiring external talent has its problems as well: they need to research the company, learn about the corporate structure, research the market segment - and all of these tasks are billable hours that usually involve a monthly payment.

We are trying to change this system.

The Solution

Your business is your baby. Instead of parenting your social media channels, we seek to provide you with a solid foundation to take your first steps. This involves a combination of an audience profile and an engagement strategy. From there, the rest is up to you. We give you the information, you use the tools according to the best practices for your business.

Benefits

1. No Monthly Bill: When a company is hired on a monthly business they are spending the amount of time in which they are being paid. These may or may not be services that you need. Also, businesses have busy seasons and slow seasons. We feel that a monthly retainer may not always be conducive to the ever-changing landscape that is business practice today.

2. Two Week Turnaround: You hire us and you will have your customized report in two weeks. Guaranteed. After an initial meeting and specific needs assessment, we are ready to roll on our own. This gives you more time to keep working on what you do best: running your business.

3. Customized For You: Engagement strategies are often filled with blanket terms and generic advice that may not be the most effective for your audience. We tackle this head-on by defining your audience with a comprehensive profile, and then explaining exactly how, when, and where they like to engage. No more "searching."

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PORTFOLIO

National Notary Association Social Media Engagement Strategy
Zurich North America Social Media Engagement Strategy/Plan
Xylophone Films Social Media Engagement Strategy
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Island Pacific Supermarkets Engagement/Social Media Strategy
Engagement/Social Media Strategy for Verbal Ink Transcription Services

TEAM

RAE VISITA
Rae holds a B.S. in Computer Engineering and a Minor in Digital Arts from the University of California, Irvine. She also has a Masters in Communication Management with a Specialization in Online Communities from the University of Southern California. Other specializations also include analyzing systems to research user experience, communication, and behaviors online. In her spare time, she runs marathons and plays with her dogs, Bubba and Moses.
KAYWAN SHIRAZ
Kaywan holds a Master in Communications Management from the University of Southern California. He has a unique background that mixes IT project management, specifically for the Raytheon Company, with engagement and product development with various brands such as FIJI Water. He also is currently the Project Director of Kasama Media's flagship company, BakitWhy. He is also into eating various cakes and other unhealthy goods.
RENEE MITSON
Renee holds a B.A. in Integrated Marketing Communications and a Minor in Cinema Studies from Simmons College in Boston, MA. She also has a M.A. in Media Production from Ryerson University in Toronto. Her specializations include understanding audience transmedia habits, audience profiles and market segmentation, and creating engaging content geared towards online communities and magazines. Renee likes to hang out with her pet ferret, Phoebe.

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